Case Study: Publicis Groupe grows its Verizon media business with MarketSearch Recruiting

Publicis Groupe grows Verizon account and strengthens team with MarketSearch Recruiting

Publicis Groupe faced the challenge of hiring a President to lead its newly consolidated, massive Verizon media account. The role required a proven business leader capable of managing a large global team, strengthening a critical client relationship, and driving business growth, making it an extremely difficult talent pool to reach. To find this executive, Publicis Groupe engaged the services of MarketSearch Recruiting for an executive search.

MarketSearch Recruiting utilized its specialized marketing executive search process and industry network to identify and place a qualified, passive candidate, Shenan Reed. The solution implemented by MarketSearch was highly successful; the placed President grew the Verizon account, strengthened the client relationship, and improved team confidence and employee retention, leaving a legacy of meaningful client success before advancing to senior roles at L'Oréal and General Motors.

Publicis Groupe