Case Study: Mood Media grows its digital marketing leadership with MarketSearch Recruiting

Mood Media accelerates digital time-to-market by double digits with MarketSearch Recruiting

Mood Media, a global leader in in-store media solutions, faced the challenge of modernizing its digital marketing capabilities and connecting technology, data, and commercial priorities. They needed a senior leader with a rare combination of enterprise change management and hands-on digital expertise. They retained MarketSearch Recruiting to conduct an executive search for a Head of Digital Marketing.

MarketSearch implemented a search strategy focused on identifying a candidate from high-growth technology and consumer organizations who could solve core business problems. The placed executive audited and consolidated the technology stack, launched a successful pilot with immediate ROI, and established a unified cross-functional team. As a result, Mood Media accelerated its digital time-to-market and the placed leader was promoted to Head of U.S. Marketing.

Mood Media