Case Study: Engageware strengthens revenue-driven marketing with MarketSearch Recruiting

Engageware builds a revenue-driven CMO function in 60 days with MarketSearch Recruiting

Engageware, a provider of customer engagement and knowledge management software, faced the challenge of recruiting a Chief Marketing Officer who could quickly transform their marketing function into a revenue-driven engine for growth. They partnered with MarketSearch Recruiting to conduct a retained executive search for a leader with specific strategic and operational expertise in enterprise software.

MarketSearch Recruiting implemented a focused search process to find a CMO with a proven record in strategy, demand generation, and team building. The solution was successful, as the placed executive quickly assessed the business, developed a comprehensive marketing plan tied to revenue goals, and improved coordination between departments. This resulted in a stronger market position, improved lead qualification, and a solid foundation for scalable organic growth for Engageware.

Engageware