Case Study: Airship strengthens global platform messaging with MarketSearch Recruiting

Airship places two senior product marketing leaders with MarketSearch Recruiting

Airship, a company that helps global brands create personalized customer experiences across digital touchpoints, faced the challenge of unifying its wide range of products into a single, clear platform story for enterprise buyers. Their technical messaging had become too complex, causing misalignment between product and sales teams. To address this, they engaged MarketSearch Recruiting to find a senior product marketing leader with a very specific set of skills to build a unified narrative and sharpen their competitive differentiation.

MarketSearch implemented a highly focused executive search, building a confidential talent pool from direct competitors and adjacent enterprise software markets. The process was so successful that Airship hired two senior product marketing executives from the single search effort. The placements from MarketSearch helped Airship achieve clearer portfolio-level positioning, stronger internal alignment, and more effective support for new product launches, ultimately contributing to important product advancements and the continued evolution of their platform strategy.

Airship