Case Study: Aetna builds a stronger marketing technology organization with MarketSearch Recruiting

Aetna fills marketing technology leader role in 3 weeks with MarketSearch Recruiting

Aetna, a major healthcare company, faced the challenge of finding a highly specialized marketing technology leader who could modernize its complex, enterprise-wide operations and connect disconnected platforms and teams. They partnered with the executive search firm MarketSearch Recruiting to conduct a retained search for this critical role.

MarketSearch worked directly with Aetna's CMO to define the role and identify candidates with the precise blend of strategic, technical, and leadership experience required. MarketSearch successfully placed a transformational leader within just three weeks. The new hire built a more modern, data-driven marketing organization, with her impact and success leading to further growth and Aetna subsequently re-engaging MarketSearch to help build out her team.

Aetna