Case Study: Tennyson wins new healthcare business with Marketscan

Tennyson's Marketscan email campaign pays for itself 4x over

Tennyson, an outsource telephone sales and marketing agency, was devastated by the loss of its major client due to the Covid-19 pandemic. Their challenge was to identify and effectively reach new prospects through email marketing. They turned to Marketscan for help with data and an email platform.

Marketscan provided a cost-effective subscription solution, supplying highly accurate data and the use of their 'Edge' email marketing platform. The first campaign to targeted decision makers was an instant success, securing a contract with a private healthcare provider in a new sector. The campaign paid for itself four times over, opening up new ways of doing business for the client.

Tennyson