Case Study: Extreme Networks achieves same-day global event content delivery with MarketScale

Extreme Networks delivers same-day global event content with MarketScale

Extreme Networks, a global leader in cloud networking solutions, faced the challenge of extending the reach of its flagship Connect 2025 conference in Paris to a global online audience. Their goals were to deliver same-day content from the event, capture authentic perspectives, and build a content library for long-term engagement. They partnered with the vendor MarketScale to achieve this.

MarketScale implemented an on-site solution with a crew of videographers, photographers, and editors executing a multi-camera capture and same-day editing pipeline. This resulted in videos and photo packages being delivered globally on the day they were captured. The outcome was that the event's presence was extended worldwide in real time, and one week of production generated a content library that sustained audience engagement for months after the event concluded.

Extreme Networks