Case Study: Woolworths expands its product range and creates a seamless marketplace experience with Marketplacer

Woolworths - Customer Case Study

The customer, Woolworths, sought to expand its online product range with complementary offerings by integrating a curated multi-seller marketplace into its existing eCommerce platform. This challenge required a solution that could seamlessly add new sellers and products while providing a unified experience for customers alongside their grocery shopping.

The vendor, Marketplacer, implemented its marketplace platform to power the "Everyday Market." The solution provided the necessary technical integration, a diverse range of fulfillment options, and a harmonized shopping experience. Results for Woolworths included adding over 40 new sellers and 11,000+ products within six months, attracting a significant number of new shoppers, and increasing the average order value. Marketplacer enabled Woolworths to successfully extend its online reach.

Woolworths

Mark Mansour

General Manager