Case Study: SurfStitch achieves rapid marketplace growth with Marketplacer

SurfStitch - Customer Case Study

SurfStitch, Australia and New Zealand’s leading coastal lifestyle platform, wanted to expand its range beyond seasonal surf products without disrupting the familiar shopping experience its customers knew. To support rapid vendor onboarding and category expansion into areas like swimwear, wellness, and other adjacent lifestyle categories, SurfStitch looked for a marketplace capability that could standardize vendor integration and reduce manual processes. The company partnered with Marketplacer to help enable this strategy.

Marketplacer delivered a specialized API-led marketplace for SurfStitch in just 40 days, connecting into SurfStitch’s ERP and Salesforce CommerceCloud setup to streamline product and inventory management without adding a front-end delivery layer. The result was a 300% increase in new vendors onboarded in just three months, more than 500 brands available, a 70% increase in products listed, and a 74% lift in GMV across marketplace categories. With Marketplacer, SurfStitch has been able to scale into new categories while maintaining a seamless customer experience.

SurfStitch

Justin Hillberg

Managing Director