Case Study: Jarrold Store Folk boosts online sales and supports local retailers with Marketplacer

Jarrold Store Folk - Customer Case Study

Jarrold Store Folk, the marketplace initiative from the long-established UK department store Jarrold, wanted to help small local retailers in the Norfolk region reach a wider audience online. Many of these businesses had limited web presence, low brand recognition beyond their existing customers, and lacked the SEO and marketing skills needed to drive online discovery.

To launch the new online store, Jarrold partnered with **Marketplacer**, whose platform integrated seamlessly with Jarrold’s existing e-commerce setup and supported multi-seller shopping carts. The result was more than 50 independent retailers and 2,000 products live on the site, a 50% increase in participating small retailers, and an 8x monthly increase in online sales since launch, with new retailers joining at a rate of 10 per month.

Jarrold Store Folk

Neil Park

Head of Ecommerce