Case Study: Barbeques Galore expands its online range and sales with Marketplacer

Barbeques Galore - Customer Case Study

Barbeques Galore, Australia’s leading outdoor entertainment retailer, needed to refresh its aging product range and digital infrastructure to become a stronger destination for backyard and outdoor living products. The company wanted to expand beyond its core barbecue offering and improve its ecommerce and omni-channel experience. Marketplacer provided the marketplace platform to support this transformation.

Marketplacer helped Barbeques Galore launch a cloud-based online marketplace alongside its own product range, supported by updated ERP, digital order management, and Salesforce systems. The marketplace was implemented with Amblique and Marketplacer’s engineering team, and it quickly delivered results: Barbeques Galore tripled its online product range, reached more than 10% of online business within three months, and added products from 12 third-party suppliers. The marketplace also generated incremental sales, richer customer data, and insights that are now helping optimize in-store assortments.

Barbeques Galore

Angus McDonald

Chief Executive Officer