Case Study: Reckitt Benckiser achieves stronger Amazon sales for Dettol with Marketplace amp

Reckitt Benckiser launches Dettol on Amazon with Marketplace amp as sales rise 20%

The e-commerce team at Reckitt Benckiser (RB) engaged Marketplace Amp to launch and manage the new Dettol Antibacterial Laundry Cleanser on Amazon. Their challenge was to make this new product as enticing and available as possible to online consumers by creating high-quality Premium A+ content, including design, copywriting, and module development.

Marketplace Amp implemented a comprehensive solution that included a full A+ content audit, wireframe development, and the creation of awesome Premium A+ templates. This strategy successfully accelerated sales for RB, which reported a 20% increase in cleaning product sales during the project period. Marketplace Amp's work was praised by the client for its high quality, responsiveness, and fantastic customer service.

Reckitt Benckiser (RB)