Case Study: Outsource Billing Services achieves major SEO gains and faster lead growth with Marketpath CMS

Outsource Billing Services (obs) grows #1 Google rankings from 0 to 33 with Marketpath CMS

Outsource Billing Services (OBS), an Indianapolis-based provider of healthcare revenue cycle management services, partnered with Marketpath to redesign their website with a strong focus on search engine optimization. Their previous website was not performing well in search results, limiting their ability to generate new business leads online. They turned to Marketpath CMS for a solution that combined custom web development with advanced SEO capabilities.

Marketpath implemented a new, mobile-friendly website featuring a content management system with tools for AI content generation and datastores for case studies. The results from Marketpath were immediate and significant, with a dramatic improvement in search engine rankings. Within three months, OBS saw keywords ranked #1 on Google jump from zero to 33, and website leads improved almost instantly, resulting in a quick return on investment.

Outsource Billing Services (obs)