Case Study: Lafayette Interior Fashions boosts consumer traffic and dealer leads with Marketpath CMS

Lafayette Interior Fashions boosts consumer site visits 258% with Marketpath CMS

Lafayette Interior Fashions, a decorative home products manufacturer, partnered with Marketpath CMS and MP Web Services to create a unified digital presence. The challenge was to develop and integrate separate B2C and B2B websites, including a dealer portal, to better support all aspects of their business and improve their digital marketing strategy.

Marketpath implemented a custom web development solution featuring a integrated consumer site and dealer portal. This included custom applications for micro-sites, a materials library, and e-commerce functionality. The results were significant, with Marketpath helping to achieve a 258% increase in monthly consumer site visits, a jump in page views from 34,000 to 125,000 per month, and a dramatic, sustained increase in dealer leads.

Lafayette Interior Fashions