Case Study: Innovative Building Products achieves higher SEO rankings and more leads with Marketpath CMS

Innovative Building Products boosts top 1 Google results by 330% with Marketpath CMS

Innovative Building Products (IBP), a Michigan-based manufacturer of metal roofing and siding, needed a new website to better showcase its products and improve its online visibility. They partnered with Marketpath CMS for a custom website design and development project that included search engine optimization (SEO).

Marketpath CMS built a responsive website featuring a flexible photo gallery, a custom blog, and easy-to-update product sections. The solution delivered outstanding results, significantly increasing IBP's search engine rankings. Specifically, the number of keywords ranked in the top position on Google increased by 330%, which led to a major boost in website traffic, leads, and new business.

Innovative Building Products (ibp)