Case Study: Yello doubles organic traffic with MarketMuse

Yello doubles organic traffic with MarketMuse

Yello, a talent acquisition platform, faced the challenge of deteriorating search visibility and a drop in blog traffic, which hindered their ability to reach their audience and generate qualified leads due to low brand recognition. To address this, they turned to the vendor MarketMuse for help in creating high-performance, searchable content through the use of topic clusters.

With MarketMuse, Yello implemented a strategic content plan using MarketMuse Content Briefs and the Optimize application to create and optimize content that answered every possible question around key topics. This solution helped Yello double their organic traffic and establish themselves as an industry thought leader by significantly improving their search authority and expertise.

Yello