Case Study: TentCraft publishes better content faster with MarketMuse

TentCraft cuts content planning time in half with MarketMuse

TentCraft, a manufacturer of pop-up tents and custom structures for the outdoor event industry, faced the challenge of driving high-quality organic leads rather than just high quantities of traffic. Their goal was to grow organic traffic and increase conversion rates by creating more industry-specific content faster, reducing their reliance on paid search spending. To achieve this, they partnered with MarketMuse, using its Research and Competitor applications.

MarketMuse provided TentCraft with a formula to remove guesswork, enabling faster planning and content creation. The platform helped them conduct competitor gap analyses and identify opportunities, which was crucial for a quick pivot to produce medical tents during the COVID-19 pandemic. As a result, TentCraft cut its content preparation time in half, saw new content rank in search results within weeks instead of months, and significantly reduced its annual paid search spend.

TentCraft