Case Study: Kasasa achieves 92% organic traffic growth with MarketMuse

Kasasa grows organic entrances 92% with MarketMuse

Kasasa, a financial services company, faced challenges with scaling its content creation efficiently and validating its long-term content strategy. They needed a tool to streamline workflows, shorten feedback loops, and identify new topic opportunities to build authority. To address this, they partnered with MarketMuse for its AI-led content planning and strategy services.

By implementing MarketMuse, Kasasa utilized content plans, research tools, and managed briefs to centralize their strategy and speed up processes. This solution delivered significant results, including a 92% year-over-year growth in organic traffic entrances and an 83% increase in keywords ranking in the top three positions. The content created with MarketMuse also led to a 28% increase in average time on page, boosting Kasasa's recognition as an industry expert.

Kasasa