Case Study: InsideTheMagic.net achieves 74x traffic growth with MarketMuse

InsideTheMagic.net grows pageviews 74x with MarketMuse

InsideTheMagic.net, a website covering Walt Disney theme parks, faced a challenge of over-reliance on Facebook for 90% of its traffic. Owner Kurt Schmidt sought to diversify traffic sources and improve content quality to grow the site's audience. To meet this challenge, he partnered with MarketMuse and its Optimize application to create a new, higher-quality content process for his writers.

By implementing MarketMuse, the team established a required process for all writers to ensure comprehensive content. This solution led to a dramatic 74x increase in overall traffic, with article pageviews growing from 4-5k to 40-60k. The site also reduced its reliance on Facebook from 90% to 30% of total traffic, significantly increasing its organic search visibility.

InsideTheMagic.net