Case Study: SelectHub achieves stronger SEO and traffic growth with MarketMuse

How SelectHub Used MarketMuse to Establish a Content Strategy

SelectHub, a platform that helps businesses objectively evaluate enterprise software, needed to grow organic traffic from almost nothing. Before summer 2015, the company relied mainly on direct sales, webinars, and PPC, and it had no formal content strategy in place. MarketMuse helped SelectHub build that strategy from the ground up using its content intelligence and analysis tools.

With MarketMuse, SelectHub mapped topics and keywords, prioritized content by user intent, and used Content Analyzer to improve each piece before publishing. The results included major gains in traffic and rankings across multiple keyword groups, more than doubling keyword rankings from 10K to 23K, increasing content production from 2 blog posts per month to more than 20, and improving MarketMuse Content Score from 31 to 44.

SelectHub

Michael Shearer

Director of Marketing Operations