Case Study: Cortex boosts organic traffic and lead quality with MarketMuse

How MarketMuse Helped Cortex 3x Traffic

Cortex, an AI social media and creative strategy platform, needed a comprehensive content strategy to scale its production and increase its search authority. Their manual process for keyword research and brief building was too time-consuming and inefficient, limiting them to just two blog posts per week. To overcome this challenge, they turned to the MarketMuse Suite.

Using MarketMuse's Optimize and Compete applications, Cortex's team identified content gaps and optimized their content for comprehensiveness. The solution enabled them to increase their blog output to five or six posts per week. As a result, MarketMuse helped Cortex achieve a 3x increase in domain traffic and a 20-30% increase in qualified organic leads over six months, with 80% of all website traffic now coming from organic search.

Cortex

John Lahr

Director of Marketing