Case Study: International Sports Sciences Association doubles organic traffic with MarketMuse

How ISSA Turned a Quiet Blog into a Revenue Generator

The International Sports Sciences Association (ISSA), a leader in fitness education, faced the challenge of a blog that was not generating revenue. Their content creation process was unstructured, with articles that were often too niche, wordy, and lacked search intent research. It took several hours to update a single piece of content, and they needed to improve organic traffic and audience engagement. To address this, they turned to the content intelligence platform MarketMuse.

ISSA implemented a new content process built around MarketMuse's Content Briefs and Optimize application. This provided their writers with clear direction, ensuring comprehensive coverage of topics to establish authority. As a result, MarketMuse helped ISSA double its organic traffic within six months and achieve a 15.3% increase in top keyword rankings, directly impacting their revenue goals.

International Sports Sciences Association

Erin Mahoney

Head of Content