Case Study: Ulla Popken boosts conversions and streamlines eCommerce with MarketLive

MarketLive Helps Ulla Popken Offer a Better Choice for Plus-Size Women

Ulla Popken, a retailer of plus-size women's apparel, faced challenges with its previous eCommerce vendors, which provided a site with a poor shopping experience that was difficult to update and maintain. Needing a more full-service platform to keep pace with the market, the company selected MarketLive as its eCommerce partner in 2010.

MarketLive implemented a new, intuitive platform that streamlined back-end processes and improved site navigation. This solution led to a significant increase in customer engagement, with time on site rising by one minute. Most importantly, these improvements drove a 15-20% increase in conversion rates, helping Ulla Popken exceed customer expectations and grow its online revenue.

Ulla Popken

Michelle Richenderfer

Director of Marketing, Ulla Popke