Case Study: Title Nine increases eCommerce sales with MarketLive

MarketLive Helps Title Nine Convert Customers into Brand Evangelists

Title Nine, a multichannel apparel retailer for active women, needed to switch from a basic web design provider to a robust and flexible eCommerce platform to support its growing online business. The company partnered with vendor MarketLive in 2003 to implement its Intelligent Commerce platform, seeking a solution with deep apparel experience that could provide a more reliable infrastructure.

MarketLive provided a comprehensive solution, including a platform upgrade to deliver richer product information and customer tools. The partnership, which included co-developing features like a loyalty program and a new site for the Bounce product line, was highly successful. As a result, eCommerce became Title Nine's largest revenue channel, generating more than 50 percent of overall sales and significantly increasing customer loyalty and satisfaction.

Title Nine

Will Kuehn

Head of Marketing, Title Nine