Case Study: Donald J Pliner boosts online revenue and shopping experience with MarketLive

Fashion Brand Donald J Pliner brings high-end fashion online with MarketLive

The fashion brand Donald J Pliner sought to bring its high-end products online more effectively, aiming to triple ecommerce revenue, improve the customer experience, and gain a more flexible technology platform. They partnered with the vendor MarketLive and implemented its Total Commerce technology platform to address these challenges.

MarketLive provided a robust solution that included features like faceted navigation, promotions management, and a single-page checkout. This new platform gave Donald J Pliner greater control over site merchandising and integrated better with inventory systems. As a result, the company achieved a 3% higher average order size, an improved conversion rate, and a 5% reduction in order cancellations within the first year.

Donald J Pliner

Amy Tissot

VP, eCommerce and Marketing, Donald J Pliner