Case Study: Berkshire Blanket doubles web sales with MarketLive

Berkshire Blanket takes their premium blankets, throws and linens online with MarketLive

Berkshire Blanket, a designer and importer of premium home goods, needed an eCommerce partner to help launch its first direct-to-consumer online store. The company's challenge was to stay competitive online without building a large in-house technical team, requiring both technological expertise and strategic vision from a vendor. They chose to partner with MarketLive and utilize its eCommerce platform.

MarketLive provided a comprehensive Total Commerce platform with regular upgrades, including features like faceted navigation and a one-page checkout to increase conversions. This solution allowed Berkshire Blanket's small team to focus on brand management while MarketLive handled the technology. As a result, the company doubled its year-over-year web sales within two years of launching on the MarketLive platform.

Berkshire Blanket

Emily Pfeiffer

Vice President, eCommerce, Berkshire Blanket