Case Study: a medical alert service provider revives dormant referrals with MarketLauncher

a medical alert service provider reactivates referrals in a 4-month campaign with MarketLauncher

Medical Alert Service Provider, a healthcare and medical device company, faced the challenge of re-activating dormant contacts within its established referral network. They engaged MarketLauncher and its lead development and referral program services to help re-energize this portion of their network.

MarketLauncher implemented a targeted four-month outreach campaign that involved cleansing contact data, engaging professionals by phone, and following up on sent referral kits. This solution resulted in the acquisition of net new referrers and provided valuable market intelligence, allowing the client to better understand their total potential market share. The client's investment in MarketLauncher yielded higher-than-expected outcomes.