Case Study: Telekom Romania increases leads by 30% with Marketizator

Telekom Romania - Customer Case Study

Telekom Romania, one of the country’s largest telecommunications providers, wanted to improve lead capture on its offer pages and reduce distractions that were causing visitors to leave without converting. Working with Marketizator, using its A/B testing capabilities, the company focused on optimizing the CTA and contact form message copy to generate more email leads.

Marketizator implemented an A/B test with a more customer-focused variation of the form, replacing “Order Now” with “Yes, call me” and clarifying that Telekom would help visitors choose the best option. The result was a 38.89% increase in lead rate, a 30% lift in leads, and 99.93% statistical relevance on the main goals, proving the new copy was significantly more effective.

Telekom Romania