Case Study: Starlite builds a high-performing marketing strategy with &Marketing

Starlite boosts website sessions 87% with &Marketing

&Marketing helped Starlite, a family-owned audiovisual and lighting company with a strong reputation but a missing marketing foundation. The challenge was that Starlite's brand presence did not reflect its quality in a crowded market, with no clear positioning, undefined audiences, and a website not built to attract or convert buyers.

&Marketing's solution was to build a comprehensive marketing strategy, starting with new positioning and messaging centered on Starlite's differentiators. They defined specific buyer audiences, built an ongoing content and SEO program, managed paid Google Ads campaigns, and established a reporting infrastructure. The results were significant, including an 87% increase in website sessions, a 150% rise in sales leads, and paid media efficiency reaching almost 12x return on ad spend by the end of 2025.

Starlite