Case Study: Premier Roofing Company achieves rapid marketing transformation and lead growth with &Marketing's fractional CMOs

Premier Roofing Company generates hundreds of new leads per month with &Marketing

Premier Roofing Company, a PE-backed business, faced the challenge of rapidly increasing revenue and transitioning from a door-to-door sales model to a modern marketing approach. Under a tight timeline, they needed to quickly establish a marketing department but could not wait for a lengthy executive search to hire a full-time CMO. They engaged the vendor &Marketing for its fractional CMO services to address this immediate need.

&Marketing provided two fractional CMOs who integrated with the leadership team and rapidly built a multi-channel marketing system from scratch. The solution generated hundreds of new leads per month and was projected to increase revenue by an estimated $3-5 million for the year. Additionally, the company successfully underwent a cultural shift, fully embracing and effectively converting its new marketing-generated leads.

Premier Roofing Company