Marketing Zone
19 Case Studies
A Marketing Zone Case Study
WMS Technology, a provider of project software for major construction projects, needed to launch its new software suite to organisations in Hong Kong but had no marketing materials in place. Marketing Zone was brought in to support the product launch, brand development, corporate identity, website design and management, and B2B marketing.
Marketing Zone worked with WMS Technology to define the proposition and strategy, then delivered the brand, website, sales presentations, print materials, banner graphics, business cards, and a twenty-page brochure in just 7 weeks. The launch in Hong Kong went smoothly, and WMS’s Managing Director said the marketing materials were a major contributing factor to the success of the visit.
John Morgan
Managing Director