Marketing Zone
19 Case Studies
A Marketing Zone Case Study
Valued Estates, a small expert business helping bereaved people wind up the financial affairs of loved ones, needed a more sensitive and effective online presence. The existing website was useful but too complex and intimidating for people who were grieving, and it gave equal prominence to four services even though one core offering was far more important.
Marketing Zone redesigned the website with website design, copywriting and design services, focusing the message on fixed-price probate administration in a clear, reassuring way. The new site was welcoming, included authentic testimonial images, and was supported by outreach materials for registrars and funeral directors; as a result, Valued Estates saw a surge in demand and doubled its probate admin team from 2 to 4.