Case Study: Polaroid Sunglasses boosts UK sales and brand awareness with Marketing Zone

Polaroid Sunglasses - Customer Case Study

The customer, Polaroid Sunglasses, faced declining UK sales and the classic challenge of needing publicity to secure retail distribution, while also needing distribution to gain publicity. The vendor, Marketing Zone, was tasked with relaunching the brand using an integrated marketing and PR strategy.

Marketing Zone's solution involved product training to create knowledgeable retail ambassadors, the launch of an e-commerce website, and a digital marketing campaign utilizing SEO, PPC, and social media. This was supported by a major PR push that secured celebrity endorsements and media coverage. The results were significant, with online sales smashing their first-year target in just nine months, achieving number one Google rankings, and expanding retail distribution to major high street stores. The vendor's efforts led to Polaroid sunglasses being seen by an estimated 90 million people.

Polaroid Sunglasses