Case Study: Orange boosts B2B sales efficiency with Marketing Zone

Orange - Customer Case Study

Orange needed to expand its share of the fast-growing mobile telecom market, especially in the business segment where it lagged behind consumer share. Marketing Zone was brought in to evaluate Orange’s business campaigns and support its direct marketing, telesales, PowerPoint sales presentations, and campaign management.

Marketing Zone helped Orange improve the effectiveness of its direct marketing and telesales, cutting the cost of generating sales appointments by half. It also created interactive, branded sales presentations for the corporate sales team and helped scope and build intranet content and database requirements, giving Orange better operational support and improved visibility on marketing spend.

Orange