Case Study: FIRA achieves stronger furniture repair contract growth with Marketing Zone

FIRA - Customer Case Study

FIRA, the world’s leading furniture testing and technology centre, needed a clearer way to explain the value of its in-home repair services to potential retail and manufacturing customers. It turned to Marketing Zone for help with brand naming, corporate identity, brochures, PowerPoint and word templates, plus design and copywriting.

Marketing Zone created a striking brand identity and a “7 good reasons” messaging concept that was used across an interactive sales presentation, brochure and tender proposal. The new materials helped clarify FIRA’s competitive advantages and contributed to impressive growth in contracts for home furniture repairs.

FIRA