Case Study: Camphill Village Trust attracts the right carers with Marketing Zone’s recruitment campaign

Camphill Village Trust - Customer Case Study

Camphill Village Trust, a charity providing homes for adults with learning disabilities, needed to recruit team leaders and support workers for its Delrow community. Its remote location, lack of name recognition, and intense competition for care sector talent meant its previous job ads had failed to stand out. The trust engaged Marketing Zone to develop a new recruitment advertising campaign to address these challenges.

Marketing Zone created an integrated "Your invitation to Delrow" campaign. The solution included targeted radio ads, press ads, web content, outdoor banners, and open days to generate awareness and showcase the community's unique work environment. The campaign successfully transformed the trust's recruitment efforts, resulting in well-attended open days and the hiring of needed staff. Marketing Zone also provided reusable marketing materials, creating a sustainable template for the charity's future recruitment needs.

Camphill Village Trust