Case Study: Camphill Village Trust boosts support worker recruitment with Marketing Zone

Camphill Village Trust - Customer Case Study

Camphill Village Trust, a community for adults with learning disabilities, needed to recruit support workers for its Delrow location. Traditional recruitment methods had failed because of low awareness about the community and its work. The organization turned to Marketing Zone for a strategic marketing and design solution to address this challenge.

Marketing Zone created a comprehensive "Your invitation to Delrow" campaign to generate interest and drive attendance to recruitment open days. The solution involved local radio and press ads, PR, targeted door-drop leaflets, posters, and banners, all designed to highlight the community's vibrant personality and convenient location. The vendor's efforts successfully raised local awareness, and the Delrow General Manager was delighted with the speed of turnaround and the results achieved.

Camphill Village Trust