Case Study: British Airways Benefit Fund achieves a 25% uplift in enquiries with Marketing Zone

British Airways Benefit Fund - Customer Case Study

British Airways Benefit Fund needed to relaunch as an independent organization after previously operating within British Airways. Marketing Zone was brought in to create a brand that was clearly separate from the airline while still resonating with BA staff, using identity and logo design alongside stationery, brochures, leaflets, adverts, and PR.

Marketing Zone delivered a distinctive yet familiar brand identity and a full suite of launch materials for the Fund. The new design and messaging helped the campaign stand out and drove a 25% uplift in enquiries.

British Airways Benefit Fund