Case Study: Southeast Healthcare modernizes its brand and website with Marketing Works

Southeast Healthcare refreshes a 40-year brand with Marketing Works

Southeast Healthcare, a Federally Qualified Health Center, faced the challenge of modernizing its four-decade-old brand to create a stronger emotional connection with its community without sacrificing its hard-earned name recognition. They engaged the vendor Marketing Works for services including branding, market research, and digital marketing to enhance their overall image and improve communication of their services.

Marketing Works implemented a solution that included a modified name change to Southeast Healthcare, a new logo and color palette, and a new mobile-optimized website. The vendor also created a full brand launch plan to promote the new identity. This resulted in a modernized brand that better represents the organization's mission and provides a functional online tool to educate the community, ensuring Southeast Healthcare remains relevant in its field.

Southeast Healthcare