Case Study: PRIUM exceeds physician reviewer recruitment goals with Marketing Works

Prium exceeds 10 physician reviewers and captures 60+ leads with Marketing Works

Prium, a medical intervention company in the workers' compensation industry, needed to recruit more physician reviewers to support its growing client base. Their traditional recruitment methods were no longer sufficient, so they turned to Marketing Works to help them drive traffic and generate leads at an industry tradeshow.

Marketing Works developed a targeted direct mail campaign for Prium, which included an eye-catching invitation and supporting materials. This solution successfully drove significant traffic to Prium's booth and generated over 60 leads from interested physicians. The campaign far exceeded the goal of recruiting 10 new physician reviewers, proving the tradeshow's success and validating the new recruitment strategy.

Prium