Case Study: Oral & Maxillofacial Surgery Centers boosts referrals with Marketing Works

Oral & Maxillofacial Surgery Centers boosts referrals across 7 centers with Marketing Works

Oral & Maxillofacial Surgery Centers, a group of seven surgical centers in Ohio, faced the challenge of a diluted brand and sought to strengthen relationships with referring dentists, their primary source of new patients. They engaged the vendor Marketing Works, which conducted a MW-360 Discovery session to assess the situation and build a strategic marketing plan.

Marketing Works implemented a solution that included a complete rebrand, refining the identity to create a cohesive experience across all locations. This involved updating the logo, developing graphic standards, and creating new brochures for both current and prospective referring dentists. The strategic marketing materials successfully bolstered referrals from existing dentists and aided the centers in prospecting new ones.

Oral & Maxillofacial Surgery Centers