Case Study: HMB boosts brand recognition and client engagement with Marketing Works

HMB boosts brand recognition and client engagement by 24% with Marketing Works

The customer, HMB, Inc., a business technology consulting firm, faced increasing competition and a saturated market, making it difficult to differentiate its brand. To reposition itself as a trusted leader, HMB partnered with the vendor Marketing Works for branding and public relations services to increase visibility and accelerate growth.

Marketing Works developed an awareness strategy that included researching and pursuing awards and editorial opportunities to establish HMB and its employees as thought leaders. This solution led to significant results, including numerous local and national awards, a 24% increase in engagement with clients and prospects, and increased brand recognition.

HMB, Inc.