Case Study: Great Lakes Window unifies its sales team with Marketing Works' customer journey map

Great Lakes Window unifies dealer sales teams with Marketing Works and a customer journey map

Great Lakes Window, a PlyGem brand, faced a challenge after merging two distinct brands and dealer sales teams, as each team had different sales approaches and a new suite of assets was introduced. To address this, they engaged Marketing Works, which utilized its Customer Journey Mapping service to help unify the process and set the sales representatives up for success.

Marketing Works conducted research and an audit to define each step of the customer journey and created a visual map aligned with the company's messaging pillars. This tool helped the sales team quickly identify the ideal resources for every phase. The solution from Marketing Works was met with a positive response, creating a more unified team and a consistent customer experience. The general manager complimented it as a valuable asset that is also used for sales training.

Great Lakes Window