Marketing Works
30 Case Studies
A Marketing Works Case Study
Grange Insurance, a major insurance carrier, faced the challenge of cutting through online noise to increase its thought leadership and strengthen its online presence. They partnered with the vendor Marketing Works for social media services to help them engage current followers and attract new ones.
Marketing Works implemented a comprehensive social media strategy that included an initial assessment, the development of a content calendar, and consistent distribution and engagement. This solution led to significant measurable growth for Grange Insurance, including a 129% increase in Facebook likes and a 361% increase in Twitter followers. Marketing Works provided the strategic planning and execution that delivered these results.