Case Study: Epcon Franchising boosts franchise leads and sign-ups with Marketing Works

Epcon Franchising signs 9 new builders with Marketing Works

Epcon Franchising, a production homebuilding franchisor, needed a cost-effective way to generate high-quality leads from its target audiences of current home builders and potential investors. To understand their needs, Epcon partnered with Marketing Works to conduct qualitative research, which identified key prospect priorities and informed the strategy to reach them at the major International Builders’ Show.

Marketing Works implemented an integrated marketing strategy for the event, combining direct mail, targeted digital advertising, geofencing, custom landing pages, and email campaigns to promote a sponsored session. The solution successfully drove over 100 attendees to the session and generated more than 150 leads. As a result, Epcon signed nine new Franchise Builders and 13 new market agreements, more than doubling their previous results, with the campaign also achieving high email open rates and significant online engagement.

Epcon Franchising