Case Study: Environmental Pest Management strengthens messaging and drives more sales with Marketing Works

Environmental Pest Management secures half its target customers in 3 months with Marketing Works

Environmental Pest Management, a pest removal company in central Ohio, faced significant competition from large national brands. Their challenge was to better convey their key differentiators—professionalism, service commitment, and technology—to audiences like property managers and homeowners. They engaged Marketing Works for a messaging service to address this need.

Marketing Works implemented a comprehensive messaging strategy using their MW-360° IDEA approach, which involved market research and defining a new message map. This new messaging was integrated into all marketing materials and sales team training. The results were significant, making the sales process easier and directly contributing to new business. A targeted direct mail campaign generated proposals, and a new subscription offering secured almost half of its annual target customers within the first three months.

Environmental Pest Management