Case Study: Environmental Pest Management achieves 3,567% ROI with Marketing Works lead generation strategy

Environmental Pest Management drives $535,000 in new revenue with Marketing Works

Environmental Pest Management, a pest removal company, faced the challenge of differentiating itself from large national competitors in the central Ohio market. They needed to better convey their professionalism and technological advantages to their target audience of multifamily property owners and managers. Marketing Works was engaged to develop a strategic messaging platform and lead generation strategy to address this challenge.

Marketing Works created a targeted "Welcome Kit" for key prospects, which included a comprehensive brochure, a video brochure, a gift card, and a USB charger, all housed in custom-branded packaging. As a direct result of this solution implemented by Marketing Works, the campaign generated meetings with 10 top prospects, leading to $535,000 in new revenue from five management companies and a remarkable 3,567% return on investment for Environmental Pest Management.

Environmental Pest Management