Case Study: Cardinal Health improves the customer experience with Marketing Works

Cardinal Health boosts eCommerce adoption to 73% with Marketing Works

Cardinal Health, a healthcare company, faced challenges with its aging eCommerce platforms, which offered a poor customer experience and lacked internal efficiency. They partnered with the vendor Marketing Works to develop a strategic launch plan for their new eCommerce site, Cardinal Health Market, aiming to improve adoption and sales.

Marketing Works implemented a comprehensive launch strategy using the SOSTAC planning model, which included teaser videos, targeted communications, and extensive training. The results were highly successful, achieving 73% customer adoption and processing 13,000 orders. The vendor's efforts helped Cardinal Health exceed its FY2019 revenue targets by 1.5x and received positive customer feedback on the new platform's ease of use.

Cardinal Health