Case Study: Battelle boosts search traffic and user engagement with Marketing Works

Battelle boosts unbranded search traffic and launches 100+ environments with Marketing Works

Battelle, a diverse organization that conducts research, develops products, and manages laboratories, faced the challenge of communicating its broad impact to a wide audience. Their interactive portal, Battelle Village, suffered from a poor user experience and low search engine traffic. To address this, they engaged vendor Marketing Works for digital marketing services to rebuild the portal.

Marketing Works redeveloped Battelle Village into a mobile-friendly, fast-loading HTML5 site optimized for search engines. The solution included a new information architecture, wireframes, and designs for over 100 unique environments. The results were significant, with an immediate increase in unbranded search traffic and pages ranking in Google for the first time. The new site also provided valuable user analytics and tagging capabilities, greatly improving Battelle's ability to share its impact and engage prospective clients.

Battelle