Case Study: McDonald's boosts cultural relevance and sales with The Marketing Store's Artist Residency program

McDonald's ends Artist Residency early with The Marketing Store after outselling projections

The Marketing Store helped McDonald's reinvigorate its classic menu items and drive cultural relevancy for the brand. The challenge was to find a fresh way to promote these heritage products and connect with consumers in a meaningful way.

The solution was launching McDonald’s first Artist Residency program with the creative partner Cactus Plant Flea Market. The Marketing Store designed highly-sought-after premium collectible figurines, developing all retail, packaging, and omni-channel assets. The program dramatically outperformed projections, leading to an early end due to depleted supplies from its high popularity. It surpassed previous major campaigns in success, achieving higher average check amounts and units sold, while also generating significant positive attention from both traditional and social media.

McDonald's